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Why You Should Leverage Your Positives in Business & Outsource Your Weakness

The fastest way to improve your bottom line and start enjoying your business more is by applying this important rule immediately.

Lots of Small Business People spend too much time trying to figure out how to become better at something that doesn’t come naturally to them or something that they are just generally not good at. In business this is a waste of time and money and it gives you grey hairs.
 
If you have no interest in something, if you know that you do not like doing something why waste precious small business cash trying to get your head around it?

Understand this: the cost of not outsourcing can far outweigh what it costs your business in the long term by not doing it.

The most important thing you can do as a business owner is leverage your positives and that of your staff (if you have any).
 
By solely focusing on what it is that you are good at you not only find your work more enjoyable but you will start to shape your business around what it is that you are skilled in rather than trying to meet the demands of everybody. Your staff will enjoy their role more and you will only hire skilled people for particular jobs rather than a one size fits all kind of person who never really becomes skilled or very interested in anything.
 
Leveraging and focusing on your positives in business = a more defined product and service that is 10 times more likely to be successful.
 
I hear you say ‘But when you don’t have much cash you have to do everything yourself?’ I completely understand this. Having to know how to do everything in your small business and doing it all on a tight budget was how I built my business. By all means if you have the time and the money to learn every area of small business management then I fully advise you to do that if it’s what interests you.

If you don’t have the time yet you have important jobs that have to be completed here’s what you have to consider:

  •  Learn a Little.

Learn enough about the subject of your weakness to understand it. Don’t torture yourself with hours of study if you know that it is something that you will never grasp.

Know enough about what the book keeping side of your business must entail, know enough about the web building process to ask questions if you ever have to outsource. Do your research but don’t kill yourself trying to be the best at something you despise.
 

  • Weigh Up The Costs.

Determine the cost or value of your time spent on doing this versus the cost of somebody who is specialised in the field and can do it a million times faster and better. If you are to spend 15 hours learning your new tool and another 60 achieving your goal, what is the cost of this adventure if you value your time at $50 per hour?

Now determine the cash that could be made if you spend that time elsewhere in your business where you are needed and where you can leverage your skills. If you spent 75 hours doing something that you are good at, what would be the profit from that journey? Balance out these two equations and determine what you are actually losing by doing it yourself? Determine the cost of you doing it, the cost of what your business will lose by you doing it and the cost of someone else doing it and determine if it is worth it or not.

  • What is the real cost of doing it yourself?

If you choose to outsource your head ache or hire someone to specialise in it, understand the basics of what it entails and ensure you are involved in the process and receiving value for money. In other words, know enough about the subject to get value for your money. You still hold the reigns, you are still in control; this is what is important. Shop around when you outsource and find someone who can do the job within the desired time frame, for the desired price and ensure they are offering you a quality return on your investment.
 
ACTION: I want you to stop and immediately apply the above scenario to one of your jobs or roles as a business manager that you despise or are no good at right now. Carefully think about each step and how this could affect your business.
 
I understand that working with a restricted budget in small business can require you to be multi skilled. However I urge you to weigh up the scenario. Outsourcing may not be as expensive as first thought especially if the person you outsource to knows that you have an understanding of what is required.

 
People enter business everyday not honestly recognising and outlining their individual weaknesses and positives. People who are unsocial yet are pure finance whizzes open cafes. Then they can’t understand why the business goes belly up? If you are a finance whiz and you don’t really like people then create a business that leverages those skills or replace yourself with someone who can do a better job than you. In the short term you may think that you cannot afford it, but in the long term you have no other choice if you want to survive.
 
This process can be applied to every level of your marketing process and every angle of your business. The changes that you can make and the staggering profitable results that can be achieved from applying this small business rule can be astounding.
 
The whole process that BusiWizard offers you is designed to help you leverage your positives; learn enough to understand what every angle of small business management entails (Ebooks/Free Info Pages) yet the affordable ability to outsource if you need to professionals (coaching/consultancy/web design) that can do it better and faster than you can.

Starting a Part-Time Internet Business

Starting a part-time internet business is an excellent way to test the waters and find out if you have what it takes to run a business without risking too much. If you are thinking of starting a business, I would strongly urge you to take the part-time route first.

Many successful full-time businesses began this way, and have made their owners a lot of money, and continue to do so. The transition from part-time business to full-time is not that great. Once you have established yourself in your chosen market you will have all the systems in place to make that step up. Even if you decide to remain part-time, you will have an excellent source of income, which will insulate you from the insecurities of your full-time job.

Don’t underestimate the power of a part-time business to build you wealth and create an extra income independent of your full-time job. There’s many advantages of starting a part-time business. The purpose of this article is to point them out to you and encourage you to take the step into business and create some wealth for you and your family. Here’s just a few of the advantages of a part-time business.
Low Investment.

The first advantage of a part-time internet business is the low cost of starting one. You will already have the main equipment necessary like a computer and printer. You can start a part-time internet business for a few hundred pounds. Compare this to the pre-internet days when starting a business involved a major outlay of money and time. A few years ago, I started a part-time business selling second hand computers.

This involved me giving my weekends up and traveling round the country to computer markets. I had to load my car up with computers, drive for a few hours, unload them all and stand there all-day. Usually to reload them all back into my car and return home with nothing to show for it.

I had to invest money into the computers, which meant I had a lot of money tied up. There was also the cost of getting onto the markets and the traveling expense. It was a huge investment of time, energy and money. I stopped doing it after a while because it just wasn’t worth it. I started my internet ecommerce business with a hundred pounds and reinvested all the profits to build it up. I now make more money in a week sitting in front of my computer than I made all the time I was selling computers.

Few Expenses.

The expenses of a part-time business are low. Apart from a computer, a printer and a good internet connection you’ll need stationery and a log design. And packing materials if you are going to open an online shop. All of which you can buy cheaply. Once your business starts to build up momentum it will become self-financing, paying its own way.

Gain Experience

Experience cannot be bought or taught, it has to be learned. You can read all the reports and books available on trading but until you step into the market, with your own business you cannot build experience. The experience you will get from launching your own part-time business is a real live university course in business. Every move you make will have a consequence.

The market will respond to everything you do or fail to do. A year of running your own business will provide you with more real life knowledge than ten years of studying business from someone who may never have run one. With experience, comes confidence and if you do decide to take your business full-time you will be equipped to do so.

Test Your Ideas

You may think you’ve got a great idea, your wife may agree, your mother may be all for it but the only way to test it is to take it to the market. You can use the market to test your ideas out and fine-tune them on a part-time basis. If the market doesn’t like the idea it’s a simple matter of dropping it without having wasted too much of your time and money. A part-time internet business offers you the opportunity to do this.

Extra Money

We can all do with some extra money and a part-time business is a good way to generate an extra income that isn’t dependent on your job. Even an extra hundred a month is a welcome addition to a budget. You can reinvest this in your business and watch it grow into a money-generating machine. Once your business becomes established and starts to grow it will create money giving you a surplus to spend or invest.

Learn New Things

No matter what your business knowledge is, starting a business will increase it. You will have to learn new skills on the fly. Marketing, SEO, stock management, budgeting and bookkeeping to name just a few of the skills you will need to master to succeed.

Test Yourself

Do you have what it takes? Can you remain cool under pressure? Can you continue to think logically when your plans aren’t working? Can you remain positive and continue to formulate plans when nothing seems to be working? Can you rally yourself to charge forward when you’ve taken a battering in the market? You’ll find the answers to all this and more about yourself if you plunge yourself into the market with an idea or some products.

You will fail in some things, it’s unavoidable, we all have and we all do, it’s how experience is gained. Each failure will bring you back stronger and wiser than before.
When you triumph though the failures will, all dissolve. When you make a plan and drive it to completion against the forces that are against you, you will experience a great sense of personal achievement, a boost in your self-confidence and your self-esteem will reach new levels.

All these things can be achieved by starting a part-time internet business for little cost. If it’s something you’ve being thinking about, then stop thinking and act. You’re better and more capable than you think you are; you’re braver than you think you are, you know more than you think you do, you are already programmed with everything you need to succeed. All you have to do is take the first step.

Tips to Promote Your Online Business Directory

The success of any business depends in a large part on how well you promote the business. This is also true for online business directories. One should set at least an hour a day actively promoting their online business directory.

The following is a list of tips to promoting your online business directory:

1. Press Releases: Submitting online press releases is a great way to raise awareness of your online business directory. There are a number of free online press release websites one can use. When submitting a press release, make sure you pick business categories and highlight what your directory can do for a business.

2. Online Promotion: Posting messages on online business forums and business bulletin boards is a great way to target and attain businesses. Make sure your signature includes your business directory URL. As well, make sure messages highlight your professionalism and that your directory is a valuable resource for businesses to promote their websites and products and services. Check the forum to see how much traffic they are receiving.

3. Tap into Local Businesses: If you live in an area where there are a lot of businesses that have their own websites, visit them in person, or send out brochures highlighting the advantages of posting their business site on your directory, including how people can type in the ZIP Code to find local businesses. As well, include your business card.

4. Free Online Classified Ads: Posting to online free classified Ads is a great way to promote your directory. Make sure you post your ad in the business section.

5. Write Articles and Post to Articles Directories: Write business articles and post them to online article sites. Your articles should be directly related to business and business directories that includes the benefits of posting to online business directories. These sites are free and are a great advertising tool. Make sure you include a short bio with the link to your online business directory.

6. Email Campaigns: Send out emails to businesses advertising your business directory. There are many sites that can help you implement a strong email advertising campaign. Make sure you do not spam a business. One e mail in a month is good.

7. Use social networks: Social networks have become a very powerful advertising tool. Facebook, Twitter, and MySpace, are a great way to get the word out about your directory. Be active and acquire friends. You can promote your directory link on your profile side of the page.

8. Publish YouTube Videos: YouTube is popular with enormous traffic daily. Make short videos about business and business promotion. Make sure the link to your directory is easy to see. You can promote your business directory on your profile page.

9. Create a Business Blog: Start a business Blog about all aspects of business promotion. Make sure you have quality content and provide a link to your online business directory.

Creating an online business directory is a great way to boost your main website’s search engine ranking, attract more visitors to your site, and generate income. It is important to remember that when creating an online business directory, you have to utilize promotional tools in order to attract businesses to post their links.